MediaCorp Radio's Chinese language station Y.E.S 93.3FM has retained its top spot in the latest radio survey by attracting more than a million listeners. Figures from the Neilsen Media Research survey show that the station captured closed to 30 per cent of the listenership in Singapore.
Another Chinese station, Love 97.2FM, took second spot while Class 95 is at number three, making it the top rated English radio station. Also in the top 10 are MediaCorp Radio's other English stations Gold 90.5FM, 987FM and 938LIVE. All three stations registered small slight gains in listenership. But SAFRA Radio's Power 98 dropped in the ranking. However, its Chinese language station Jia 88.3 registered a significant jump in listenership, moving up three positions from the last survey, to take 9th spot overall. [End of report]
When I heard this news yesterday, I was wondering whether the survey is fair because the Chinese population here make up the majority of Singaporeans as compared to the Malays or Indians and hence, this could be a significant factor in the survey. Being the majority, I think it greatly help the Chinese radio stations here in terms of the number of listenership and hence, I don't think it's fair to say that Y.E.S 93.3FM is the top radio station here in terms of the number of listenership. I don't think that many non-Chinese actually listen to Chinese stations and the same goes with other non-English radio stations because most of them are unable to understand what the other language is talking about. It's not like TV channels where there are subtitles and you can understand them. So when we want to take such things into consideration, I think we have to be neutral and leave out non-English radio stations to get a much more fair assessment of things and so, at least for me, I would like to think that Class 95 is the most popular radio station in Singapore.
I listen to it once in a while, and I think Class 95 offers the best service as compared to the other English radio stations, well particularly because I don't like to hear any hip hop or any rock and roll, the type of songs that can be heard of 987FM or Power 98. I think both 987FM and Power 98 has the same type of genre and attract the same group of listeners, the teenagers in particular and thats why I think Power 98 has dropped in the ranking. Anyway, I tried to find out the full list of the survey but was unable to do so. I took that report from the ChannelNewsAsia website, therefore I am unable to tell how well did the two Malay stations did. I don't know whether they are in the top 10 or not, I would like to think they are but the fact that it wasn't on that report with the other Mediacorp radio stations probably show that both, or at least one of the radio station didn't make it. I don't know about you, but my top 3 radio stations are Warna 94.2 FM, BBC World Service and of course Class 95.
That's it from me. Some interesting survey to report on. Till next time, take care.
*The report was taken from ChannelNewsAsia.
Another Chinese station, Love 97.2FM, took second spot while Class 95 is at number three, making it the top rated English radio station. Also in the top 10 are MediaCorp Radio's other English stations Gold 90.5FM, 987FM and 938LIVE. All three stations registered small slight gains in listenership. But SAFRA Radio's Power 98 dropped in the ranking. However, its Chinese language station Jia 88.3 registered a significant jump in listenership, moving up three positions from the last survey, to take 9th spot overall. [End of report]
When I heard this news yesterday, I was wondering whether the survey is fair because the Chinese population here make up the majority of Singaporeans as compared to the Malays or Indians and hence, this could be a significant factor in the survey. Being the majority, I think it greatly help the Chinese radio stations here in terms of the number of listenership and hence, I don't think it's fair to say that Y.E.S 93.3FM is the top radio station here in terms of the number of listenership. I don't think that many non-Chinese actually listen to Chinese stations and the same goes with other non-English radio stations because most of them are unable to understand what the other language is talking about. It's not like TV channels where there are subtitles and you can understand them. So when we want to take such things into consideration, I think we have to be neutral and leave out non-English radio stations to get a much more fair assessment of things and so, at least for me, I would like to think that Class 95 is the most popular radio station in Singapore.
I listen to it once in a while, and I think Class 95 offers the best service as compared to the other English radio stations, well particularly because I don't like to hear any hip hop or any rock and roll, the type of songs that can be heard of 987FM or Power 98. I think both 987FM and Power 98 has the same type of genre and attract the same group of listeners, the teenagers in particular and thats why I think Power 98 has dropped in the ranking. Anyway, I tried to find out the full list of the survey but was unable to do so. I took that report from the ChannelNewsAsia website, therefore I am unable to tell how well did the two Malay stations did. I don't know whether they are in the top 10 or not, I would like to think they are but the fact that it wasn't on that report with the other Mediacorp radio stations probably show that both, or at least one of the radio station didn't make it. I don't know about you, but my top 3 radio stations are Warna 94.2 FM, BBC World Service and of course Class 95.
That's it from me. Some interesting survey to report on. Till next time, take care.
*The report was taken from ChannelNewsAsia.
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